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About Us

IRA & Sonya is a fashion brand for stylish moms whose lives have been elevated and forever changed by the birth of their daughters. Unlike today's typical mother-daughter outfits, the collection blends current fashion with classic style and charm. Irina Proskurina arrived in New York 10 years ago from Southern Russia, a place known for its strong sense of family and tradition. In that time, she worked as a model in New York and across Europe and Asia. Through her modeling experience, Irina developed an affinity and expertise of style and patterns. A little over a year ago, Irina welcomed her daughter, Sofia, to the world. Like many new and excited moms, she began capturing Sofia's first months in family photos. She soon found how difficult it was to buy mother-daughter pairings that weren't overpriced, ill-fitting and made of low-quality materials. But, Irina had a plan. She would create a brand to bring charming, affordable clothing to new mothers and their beloved daughters. Thus, IRA & Sonya was born.